Kooshboo is a Malaysian ready-to-wear children’s label that offers simple and comfortable clothes for everyday wear. The label was founded by two sisters with the aim of dressing children in simple and comfortable clothes that exude their innocence whilst being effortlessly stylish. Inspired by their mixed heritage, the sisters explored the interplay of their culture and contemporary lifestyle. "Kooshboo" in Hindi means fragrance – and they believe its essence is expressed through the vibrant colours and textures of their clothes. Its clothes are made of natural and breathable materials and designed for comfort.