Lakefront Records is an independent multi billboard charting label that has set a new standard in Malaysian music industry. After half a decade, Lakefront has now expanded into the West with the incorporation of its subsidiary company Lakefront Records US. Since its inception, Lakefront holds true with its three guiding principles - Excites, Inspire and Relate. This record labels expanded and established LFR+ which offers services in terms of strategy, track production, public relations, social media, Billboard radio, and streaming. LFR+ helps artist in recognising and understand how they can truly benefit from various services to ensure a successful campaign in the American music industry.