Lil Critter Workshop Sdn. Bhd. (“LCW”) is a Malaysian owned company incorporated in 2013. LCW is a full service production house that specialises in content creation. Their service offering is comprehensive from character design, script writing, pre-production and all the way to video and audio post production. LCW ultimate goal is to position itself as an intellectual property (IP) development house rather than a production company. Essentially, LCW believes that Malaysian expertise is not merely for production work but they have the expertise even to create its own IPs of world class standard to be marketed at international level. LCW’s strength/competitive advantage lies on its extensive experience in live action puppetry where it combines with 2D animation using flash animation.