The Company was founded in April 2013 by Ellie E Norman. Since its inception, the Company has evolved from being just a buying house to now having designs of its own under the label “My Apparel Zoo”. The brand offers exquisite pieces in the form of printed dresses, tops, bottoms and accessories designed by Ellie herself. My Apparel Zoo aims to introduce beautiful clothing into the lives of every fashionista through its online boutique, retail showroom in Publika Solaris Dutamas and seasonal pop-up stores around Kuala Lumpur.